Overview
We’re looking for an enthusiastic Marketing Specialist to join our growing team. The candidate should be ready to get hands-on with networking opportunities and events, build positive relationships with the media and businesses, and drive brand awareness and leads. The Marketing Specialist should be self-motivated, customer-oriented and familiar with business marketing strategies.
Key Responsibilities
- Conduct market research – competitor analysis, research on evolving business needs of potential clients, brand sentiment and brand awareness surveys,
- Create marketing content and marketing calendar – support the creation of marketing content and prepare the annual marketing calendar, memorialize customer success stories with the help of the various internal departments
- Organize marketing events – identify opportunities which WeSolveCX can create events from to promote the brand, identify events and conferences for WeSolveCX’s presence, attend conferences, organize company booths and materials, etc
- Manage marketing collateral – ensure these are prepared and align with the latest Company brand guidelines
- Strategic partnerships – identify sponsorships, affiliations, associations, accreditations, etc. which would be beneficial for WeSolveCX
- Media and Public Relations – disseminate press releases, develop a good relationship with media houses
- Manage the marketing budget
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related fields
- 3+ years of related experience
- Must be proficient in the use of Microsoft Office Suite applications,
- Flexibility to travel when required
Required Skills
Skills and Competencies
- Excellent research skills
- Excellent problem solving and reasoning skills
- Ability to execute tasks amidst competing priorities
- Demonstrated ability to communicate effectively with and present credibly to Senior Management
- History of successfully managing projects and coordinating with different teams
- Strong initiative and ability to work with minimum supervision
Environment and Physical Activity
- Must be able to work in a non-confined office type setting in which he or she will work remotely. The position may require occasional travel to business offices/units. Most travel is by land, but more distant locations are reached by sea or air. While performing, this position spends time writing, typing, speaking, listening, lifting (up to 50 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
- The Marketing Specialist may operate any or all the following: telephone, cellular telephone, copy and fax machines, credit card terminal, personal computer and related printers.
- The work environment characteristics described here are representative of those the employee will encounter while performing the essential functions of this job
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Human Relations/Contacts
Internal
The Marketing Specialist will interact frequently with WeSolveCX Executive team members, ATN Shared Services management and resources, functional department heads, line management of the business offices/units, subsidiaries regarding projects, developments, operations and expenses, systems, and procedures, consistent with the responsibilities of the job.
External
Interactions also occur with vendors and consulting subject matter experts and resources on matters relating to the Company’s projects, operations, and strategic initiatives. The Marketing Specialist may also interact with the shareholders’ auditors, regulators, and the Company’s legal and accounting advisors from time to time, as may be consistent with the responsibilities of the job.
